VNDRIQ — Vendor Comparison
Klaviyo vs Act-On
Side-by-side comparison of BAA status, PHI exposure, AI training risk, HIPAA suitability, and VNDRIQ governance scores.
Klaviyo
Marketing Automation
Last verified: September 30, 2026
Act-On
Marketing Automation
Last verified: May 21, 2026
VNDRIQ Scores
24
Overall
51
Overall
Approval Tier
BAA Status
PHI Exposure Risk
AI Training Risk
HIPAA Risk Level
Review Frequency
Monthly
Monthly
Recommended Use
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—
Restrictions
—
—
Executive Summary
Klaviyo
Marketing Automation
Klaviyo is classified as Not Recommended with a BAA status of BAA Not Found. PHI exposure is rated High and AI training risk is High.
28
Privacy
15
Governance
24
Healthcare
30
AI Risk
Act-On
Marketing Automation
Act-On is classified as Conditional / Verify BAA with a BAA status of Verify Directly. PHI exposure is rated High and AI training risk is Medium.
42
Privacy
56
Governance
52
Healthcare
55
AI Risk
Recommended For
Klaviyo
Currently under review — not recommended for active PHI deployment
Act-On
Organizations able to execute BAA prior to deployment
IT teams with capacity to verify data handling agreements
Governance Considerations
Klaviyo
No BAA identified. Do not use for PHI without legal confirmation.
Verify model training opt-out clauses before deployment.
PHI exposure is elevated. Review data flow documentation.
Act-On
BAA has not been confirmed. Execute BAA before processing PHI.
PHI exposure is elevated. Review data flow documentation.
Questions to Ask Before Approval
Has the vendor executed a Business Associate Agreement (BAA) with your organization?
Does the vendor use customer data to train AI models? Can you opt out?
Where is PHI stored, processed, and transmitted?
What data retention and deletion policies apply to your PHI?
Has the vendor undergone a third-party HIPAA or SOC 2 audit?
What is the vendor's incident response and breach notification process?
Does the vendor offer audit logging for PHI access?
What subprocessors have access to PHI through this vendor?
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