VNDRIQ — Vendor Comparison
Act-On vs Birdeye
Side-by-side comparison of BAA status, PHI exposure, AI training risk, HIPAA suitability, and VNDRIQ governance scores.
Act-On
Marketing Automation
Last verified: May 21, 2026
Birdeye
Review Management
Last verified: September 30, 2026
VNDRIQ Scores
51
Overall
47
Overall
Approval Tier
BAA Status
PHI Exposure Risk
AI Training Risk
HIPAA Risk Level
Review Frequency
Monthly
Annual
Recommended Use
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—
Restrictions
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Executive Summary
Act-On
Marketing Automation
Act-On is classified as Conditional / Verify BAA with a BAA status of Verify Directly. PHI exposure is rated High and AI training risk is Medium.
42
Privacy
56
Governance
52
Healthcare
55
AI Risk
Birdeye
Review Management
Birdeye is classified as Conditional / Verify BAA with a BAA status of Verify Directly. PHI exposure is rated High and AI training risk is Medium.
38
Privacy
51
Governance
44
Healthcare
55
AI Risk
Recommended For
Act-On
Organizations able to execute BAA prior to deployment
IT teams with capacity to verify data handling agreements
Birdeye
Organizations able to execute BAA prior to deployment
IT teams with capacity to verify data handling agreements
Governance Considerations
Act-On
BAA has not been confirmed. Execute BAA before processing PHI.
PHI exposure is elevated. Review data flow documentation.
Birdeye
BAA has not been confirmed. Execute BAA before processing PHI.
PHI exposure is elevated. Review data flow documentation.
Questions to Ask Before Approval
Has the vendor executed a Business Associate Agreement (BAA) with your organization?
Does the vendor use customer data to train AI models? Can you opt out?
Where is PHI stored, processed, and transmitted?
What data retention and deletion policies apply to your PHI?
Has the vendor undergone a third-party HIPAA or SOC 2 audit?
What is the vendor's incident response and breach notification process?
Does the vendor offer audit logging for PHI access?
What subprocessors have access to PHI through this vendor?
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