VNDRIQ — Category Comparison
Marketing Vendor Comparison
Healthcare marketing, patient acquisition, and digital growth platforms.
Typical PHI Exposure
Medium — may use patient contact data for outreach.
Common Risks
PHI in marketing data, ad targeting, data broker exposure.
Recommended Approach
Review PHI exposure in tracking, forms, and outreach before deployment.
Scorpion Healthcare
Marketing
53
Score
Healthgrades Marketplace
Marketing
53
Score
Legwork
Marketing
53
Score
Doctor.com
Marketing
53
Score
WebMD Ignite
Marketing
53
Score
Sprinklr Healthcare
Marketing
42
Score
Executive Summary
This category contains 6 vendors in the VNDRIQ registry. Scorpion Healthcare has the highest VNDRIQ score (53) in this category. PHI exposure in this category is typically medium — may use patient contact data for outreach.
6
Total Vendors
0
Approved / Restricted
6
BAA Verification Needed
Governance Considerations for Marketing
Review PHI exposure in tracking, forms, and outreach before deployment.
Common risks include: PHI in marketing data, ad targeting, data broker exposure.
All vendors in this category should be reviewed for BAA status before processing PHI.
Establish a regular review cadence for all Marketing tools.
Questions to Ask Before Approval
Has the vendor executed a Business Associate Agreement (BAA) with your organization?
Does the vendor use customer data to train AI models? Can you opt out?
Where is PHI stored, processed, and transmitted?
What data retention and deletion policies apply to your PHI?
Has the vendor undergone a third-party HIPAA or SOC 2 audit?
What is the vendor's incident response and breach notification process?
Does the vendor offer audit logging for PHI access?
What subprocessors have access to PHI through this vendor?
Recommended For
Healthcare organizations evaluating vendors in this category for PHI workflows
DSOs and dental groups standardizing vendor governance across locations
Compliance teams conducting annual vendor risk reviews
IT directors building HIPAA-aligned vendor registries
PE-backed healthcare operators implementing governance frameworks
Healthcare administrators assessing AI tool adoption risk
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